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Projects & Work

What I've built, broken, and shipped over 18 years.

Selected Work

Real products, real impact, still running in production.

Image Salon

Image Salon

Post-Production Photography Studio

Scaling the platform to 6,000+ photographers since 2016. Development of bespoke software and AI automation.

PHAiTO - AI-powered app that edits entire Lightroom catalogs (2,000+ photos) in under 10 minutes
Global scale - Platform handles thousands of orders monthly across 6,000 photographers in 60+ countries
Complete tech stack - Laravel backend, Vue.js dashboards, custom CRM, automated billing, and workflow systems from scratch
WordPress & WooCommerce

WordPress & WooCommerce

E-commerce at Scale

WordPress contributor since 2011. Over 18 years, I've built features and platforms used by millions across the ecosystem.

At Automattic - Worked on WooCommerce, Jetpack and WordPress.com
At Metorik - Helped scale an analytics platform processing millions in GMV for WooCommerce/Shopify stores
For clients - Delivered 30+ custom WordPress sites and WooCommerce stores

Product Vision

I don't just code features. I understand business goals, user needs, and market dynamics. Every line of code serves the product strategy.

Tech Leadership

CTO at multiple companies. Built and led engineering teams. I know how to ship products, not just features.

Founder Mindset

Founded multiple businesses. I think like an owner because I've been one. Your success is my success.

Proven Track Record

Building successful software has been my focus for nearly two decades.

18+
Years Experience
Building software since 2006
100+
Projects Shipped
From WordPress plugins to enterprise SaaS
2011
First WordPress Core Commit
Contributing to open source for 13+ years
4-to-1
Efficiency Multiplier
My automation track record

Successful projects delivered for:

Plus dozens of startups, agencies, and innovative companies across e-commerce and SaaS industries

Let's ship your next project

I've done this before. Let me do it for you.