Hey, I'm Joey 👋 Your technical partner.
I help growing businesses build and improve the software and systems they depend on. My best work combines a clear business goal, a deep understanding of the operation, and hands-on technical leadership.
Ways we can work together
Technical Partnership
Long-term leadership and hands-on engineering as your business evolves.
- Understand the business and operation
- Build directly or lead alongside your team
- Stay involved as your business needs evolve
Technical Direction & Audits
A focused review of your code and systems to guide your next investment.
- Codebase and system review
- Search and AI visibility
- Clear technical priorities
Focused Builds
A defined build or improvement organized around a clear business goal.
- New products and features
- Important integrations and workflows
- Production-minded delivery
Practical AI & Automation
AI and automation applied where they make the product, team, or operation work better.
- Workflow and tool integration
- AI-assisted product capabilities
- Responsible implementation and review
What I bring to the work
Product Engineering
I build the software your business runs on, from customer-facing products to the systems behind them.
Product Strategy
I help you decide what to build next, test the assumptions, and keep the scope tied to a business goal.
Technical Leadership
I help founders make technical decisions, build alongside existing developers, or lead delivery when there is no in-house engineering team.
Practical AI
I put AI to work in your products and workflows, with testing and human review built into the process.
Products and open source
Agentsy Report
AI engines like ChatGPT, Claude and Perplexity are already shaping how customers see your business. We built Agentsy.report to show you exactly what they say, what they cite, and what your business should do next.
Tether is a service that forwards incoming SMS to email, Telegram, and other supported destinations, so you can receive messages without relying on a SIM installed in your phone.
Open source tool to give your agents more than one source. Use it to query search engines, check AI answers, and use deep-research APIs. Works with MCP, CLI, JavaScript and Laravel.
PHAiTO combines AI with the expertise of human retouchers in self-serve software that turns a full shoot into a shortlist and finished edits.
Working together
Directly with you
I work directly with founders and executive teams to make technical decisions and build the software their business needs.
Alongside your team
I work alongside your developers to build features, review code, and work through technical decisions. I bring an outside perspective and hands-on support to help the team move important work forward.
Built over time
I've spent 20+ years building software, running products, and working with founders and teams. Here's what some of the people I've worked with have to say.
Successful projects delivered for:
Plus startups, agencies, and established businesses across e-commerce and SaaS.